If you are interested in additional information regarding the speaking engagements and presentations found below, please contact Jason Voiovich at 651-209-2778.
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Pecha Kucha Night for Haiti - Minneapolis "Failure by Design: Why what we are doing in corporate crisis management isn't working . . . and what submarines, forest fires, and the 16th century English navy can teach us." Originally presented February 20, 2010
SCIP: Society of Competitive Intelligence Professionals "Branding CI: Challenges and Opportunities" January-March 2010 Publication
Could the “Great Recession” be just the opportunity the industry needs to solidify its brand position?
Abstract: As professionals in competitive intelligence (CI) work to build or reposition their own brand identity, they often find that they have little direct control in shaping their collective destiny. The brand for any industry – CI included – is a sum of the individual actions of its professionals, each with individual motivations, in a sort of micro-society. With that in mind, we can use social psychology models to help us understand the dynamics at play, why it is so difficult to change an industry brand, and how to spot those rare transformational opportunities when they present themselves. By understanding those mechanics, it opens the door for CI professionals to take control of their collective brand, and put the principle of disruptive innovation to work to their advantage.
United States Association for Small Business and Entrepreneurship (USASBE) / USASBE 2009 Conference "Developing Videotaped and Multimedia Business Cases for Entrepreneurial Education" Conference Panel Discussion Date: January 8-11, 2009 A collaborative effort with:
Todd J. Hostager, Ph. D. Assistant Director, Entrepreneur Program Professor of Management University of Wisconsin-Eau Claire
Raymond K. Hughes, J.D., LL.M. Director, Entrepreneur Program University of Wisconsin-Eau Claire
Private Seminar October 23, 2008 "Using LinkedIn to build a personal brand: Getting Started" - Setting up a powerful profile - Making useful connections - Taking advantage of LinkedIn tools: Recruiting, Job Hunting, Brand Development, Prospecting and Business Development
CEO Roundtable/Private Seminar October 23, 2008 "The State of Online Marketing: Best Practices for 2009 and Beyond"
Aurora WDC Speaker and Webinar Series May 28, 2008 "Managing Reputation in an Era of Consumer Generated Media"
Overview: Over the last 10 years, with the advent and growth of consumer-driven media and social networking, managing a consistent and effective corporate reputation has become harder than ever. And at no point has it been more important. The speed of information flow and the 24-hour news cycle means that issues that affect your company’s reputation – and your ability to leverage that reputation as a direct asset – can strike without warning at any time of the day or night. Instead of trying to “control” your company’s reputation, and the thousands of interaction points that shape it over time, we must instead look to “guiding” reputation in a way that suits your long-term interests. We will explore the realities of reputation management as a non-linear, chaotic system, one in which pure predictability is a myth, but where proper guidance can alleviate stress and produce stunning results over the life of your business.
Contact Ecra for a copy of the PowerPoint deck and to arrange a private screening.
North American Management Society (NAMS) / MBAA International 2008 Program "Challenges and Opportunities in Writing Case Studies to Support the Acquisition of Entreprenuerial Expertise: Leveraging New Technology to Develop Expert Minds" Presentation/Publication Date: April 2-4, 2008 A collaborative writing effort with:
Todd J. Hostager, Ph. D. Assistant Director, Entrepreneur Program Professor of Management University of Wisconsin-Eau Claire
Raymond K. Hughes, J.D., LL.M. Director, Entrepreneur Program University of Wisconsin-Eau Claire
UpSize Minnesota Magazine "How to attract the attention of a venture capitalist" March 2008 A collaborative writing effort with:
Rick Brimacomb Sherpa Partners, Brimacomb+Associates
Marketing Essentials Workshop Keynote Address "Branding 101. The top ten questions you must continually ask and answer to take your brand to the next level." February 4, 2008 Chippewa County Economic Development Corporation, Chippewa Falls, WI.
Business Journal for Entrepreneurs "Challenges in Developing Effective Learning Processes and Materials in Entrepreneurship Education: Expert Entrepreneurs and Entrepreneurial Expertise" Publication Date: December 15, 2007 A collaborative writing effort with:
Todd J. Hostager, Ph. D. Assistant Director, Entrepreneur Program Professor of Management University of Wisconsin-Eau Claire
Raymond K. Hughes, J.D., LL.M. Director, Entrepreneur Program University of Wisconsin-Eau Claire
Advancing Entrepreneurship in the Chippewa Valley Keynote Address / Awards Luncheon "The Changing Faces of Consumers: How to build a brand and a business for a culturally diverse buying public." September 27, 2007 Ramada Inn and Conference Center, Downtown Eau Claire, WI
College Nannies & Tutors Annual Franchise Meeting September 21, 2007 Airport Hilton Marketing strategies for service franchises
Minneapolis/St. Paul Business Accelerator June 15, 2007 U of M / Carlson School of Management
Private Seminar July 26, 2006 Lasting Brand Value: Creating a brand you can leverage an asset.
University of Minnesota Entrepreneur Club September 20, 2006 Speaker: Jason Voiovich
Beautiful Minds October 11, 2006 Speaker: Jason Voiovich Leveraging New Media: Branding implications for B2B strategy and tactics.
City of Eau Claire: Idea Challenge November 2, 2006 Speaker: Jason Voiovich
State of the Brand Weekly publication since January 2006 Read the most current articles and browse past archives at: http://www.stateofthebrand.com/ Weekly column syndicated in Twin Cities Business analyzing current branding practices and how it effects you with a focus on local, national, and international news. Current email subscription stands at 11,000 local business professionals.
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Ecra Creative Group 7616 Currell Blvd. Suite 200 Woodbury, MN 55125 Map & Directions
Ecra Creative Group is a Minneapolis-St. Paul-based communications agency bringing creative brand development, in-depth marketing intelligence, web and social media integration, reputation management, and product launch services to clients nationwide.
